If you’re like most people with a website, you started it because you want to share something with people https://getpocket.com/@roofingseogeek But if no one is looking at your website, how will that happen? The best way to get people to notice you is by using search engine optimization, or SEO. Here are a few methods to implement so that you can reach the people you’d like to reach.
In order to improve search engine optimization, ensure you only post the same article on your website under one URL- don’t duplicate it in different places. This works because search engines rank partly according to how many other places link to a URL, and having more than one URL will weaken this effect considerably.
If you aren’t on one of the social media sites yet, join and starting working on your presence there. Many of the popular search engines are now incorporating social media into there search results. A site that someone’s friends like is going to start jumping higher in the rankings so make sure you are one of those sites.
To keep your website focused on one thing, think about removing what you do not really need. Your goal is to sell a product by giving content about it and about related topics. Anything that seems off topic can be removed. You do not want your audience to be distracted.
Achieve more success in search engine optimization by registering with Yahoo!. Yahoo! is one of the most popular search engines on the internet. Although it is a pricey membership (it costs about 300 dollars a year), it is well worth it if you want that extra boost in your search result presence.
Plan your website so that the structure is clean and you avoid going too deeply into directories. Every page you write for your website should be no more than three clicks away from the homepage. People, and search engines, like to find the information they are looking for, quickly and easily.
Posting content from your web site on article directory sites can be a great way to get exposure and build traffic. When you post on these directories you will be building a link back to your site which can increase the amount of visits you receive. The more directories you use the more links you create.
Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
Give each page on your web site a different title, in order to attract more attention from the search engines. Vary your use of keywords and phrases in the titles. Be sure not to use more than 65 to 70 characters in each title and include the most important words, early in the title.
To increase your traffic, create content that people want to link to. You can attract people with pictures and diagrams, ‘how to’ articles or a list of top 10 tips. Once you find a method that works, keep creating content using the same structure. Provide useful information that people will be interested in enough to create a link to it.
If you want a search engine to include more than one page from your site in their results, you should create links within your website from one page to the other. Create pages with information related to the same topic so that different pages will appear as relevant to a search engine.
Avoid using the same keywords or phrases repetitively on your site by sticking to a keyword density of 1-2 percent. Search engines consider this keyword stuffing and spam, which hurts your ranking more than helps it. In addition, content that has too many of the same keywords is not very reader friendly to site visitors.
A good search engine optimization tool lets you check the popularity of keyword searches on the internet. Having popular keywords is imperative in optimizing your search engine results. SEO tools allow you to see which keywords are trending in popularity at any given time.
One of the best search engine optimization techniques is to select specific and relevant keywords or keyword phrases. You will want to select a keyword, and then optimize your page to that specific word or phrase. Moreover, choosing specific keywords or keyword phrases are going to get you much better search results than using broad terms.
An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.
A great way to increase the flow of traffic to your site is by placing key search terms within the main page of your site. Make frequent use of keywords toward the beginning of your content, but do not overdo it. A good, general rule is to incorporate your keyword twice into the leading paragraph. After your opening, drop your keyword into your next as much as is possible, without it being obvious to the reader through the next two hundred or so words.
The W3C says, “Cool URLs don’t change.” Avoid like the plague, changing the page names on your site or you’ll lose their page rank along with it. If you do have to change the page name, set up a 301 redirect to point to the new location. But really, just don’t do it!
Use these techniques to make sure that your website is ranking well and that people are seeing your website in search engine results. Because you want people to visit your website, or you’re just wasting your time. Use SEO to help your site gets noticed, and you’ll be able to share your website with everyone.